One of the most powerful tools in the production arsenal is the on-camera testimonial.  Whether the purpose of your film is marketing a product or service, raising funds or resources for a cause or charity, or communicating a particular point of view, your target audience wants to hear from someone they can believe and trust.

We often work with large companies, CEOs, celebrities, and public figures.  Before we sit down with these folks for an on-camera session, we generally work with public relations professionals to talk about the purpose of the interview and what we want to accomplish, and coach them up about our interview style and technique.  Their interest, of course, is making sure that their executives or the folks that they represent look and sound their best, with no unexpected surprises, ambushes, or gotchas.

There are several components to a successful and productive interview session. Things like preparing the set, proper seating, lighting and audio, camera positions, making sure that the subject wears appropriate clothing, informing them about what they can expect when they sit down with us, and ensuring that they are comfortable so that they appear relaxed and natural on camera.

Over the next few days I’ll explain the interview process and share several tips and tricks to make sure your executives look and sound their absolute best.